Delta Taxis


  • Delta Taxis is the largest private hire taxi operator in the Liverpool city region, United Kingdom
  • 2,250 taxis
  • Averages 30,000 trips a day, servicing 60,000 passengers a day
  • Implemented the MTI booking and dispatch system in 2011
  • 11 million jobs dispatched in 2015
  • Increased driver revenue in busy periods
  • Massive shift to online and App bookings
  • Peak taxis between 1,100-1,200 on road

Delta Taxis is a private hire taxi company that has been operating in the Liverpool city region, United Kingdom since 1968. With over 2,250 taxis in its fleet, Delta Taxis services those who live, work and visit the region.

Today they fulfill an average of 30,000 trips servicing 60,000 passengers every day. This incredible success story of a highly dynamic and technology-driven taxi business has rapidly accelerated since Delta Taxis implemented the MTI booking and dispatch system in 2011.


Asset’s customers manage their forestry logistics and execute their log production and delivery plan through their WSX software. MTData’s web-based software, Hawk-Eye, is used by Asset extensively, which includes, messaging, management of waypoints (geofences), maintenance scheduling, and voice based communications using MTData’s cellular voice capabilities.

Waypoint reporting is used significantly in Asset’s daily operations to manage trucks and woodflow in their WSX software. Essentially, allowing for ‘voiceless’ communications between log loaders and log trucks.

“The new functionality available in MTData’s system is becoming more important to our customers specifically around Chain of Responsibility,” Asset Forestry’s General Manager, Matthew Ludbrook said.

“After careful consideration, we concluded that MTData was the right solution to provide that function and our decision has proved to be a good one.”


Delta Taxis requested a dispatch system to be effective, efficient, and resilient. The MTI system operates over two main methods of dispatching trips: the Private Mobile Radio (PMR), and MTI’s Global Positioning System (GPS).

“Full GPS dispatch is the best possible balance between the driver requirements and the customer requirements,” Mr McLaughlin said.

“For the driver it is important that they reduce the dead mileage and wasted time on every journey for the customer.

“MTI’s solution allows us to use both PMR and GPS to dispatch our trips, and this means that if one network is not available, we can seamlessly transfer services to the other.

“When you dispatch as many trips a day as we do, it is a pretty awesome piece of operational integrity.”

With MTI we have absolute confidence in them, because they are the preferred supplier of all of the major companies throughout the world. Company Secretary, Delta Taxis, Paul McLaughlin


The extensive features of MTI’s dispatch system include the ability to coordinate multiple fleets, enabling Delta Taxis to dispatch evenly across the wide territory where they operate.

“Having multiple fleets in the regions has allowed us to come together like one super-efficient fleet,” Mr McLaughlin commented.

Accepting customer’s bookings quicker and efficiently through online and smartphone App bookings was the key to Delta Taxis’ growth plans.

MTI provided well-featured native smartphone apps for both iOS and Android. Delta Taxis has enjoyed rapid take up of app bookings and added more convenience to their business.

“Personalised phone calls should never be underestimated how important they are to our business,” Mr McLaughlin said.

“We knew there would always be a significant portion of our customer base who would want to speak to a real person when booking their journey.

“It was clear to me that we needed to implement a smartphone App, and we knew that it was going to take off in a big way, because it adds so much convenience to the process.”

MTI’s Interactive Voice Response (IVR) automated phone system, allows Delta Taxis’ customers to make bookings via a smart automated telephone interface.

Over 10% of their bookings are made this way, taking pressure off the call centre operators.

The TelOp application gives Delta Taxis’ staff one of the most intuitive and feature rich interfaces in dispatch. The application seamlessly integrates call centre operations from keying in bookings to assigning the most appropriate cars to a job.

“It is no understatement to say our operations staff love the TelOp application,” Mr McLaughlin said.

“It makes their life easier, with fewer keystrokes and all the key information is there that they need to do their job better.”


Recently, Delta Taxis’ operation numbers have been staggering with around 30,000 trips dispatched every single day.

Delta Taxis also reached a milestone as their highest New Year’s Eve 2015/16, the firm booked nearly 3,500 jobs in the space of 60 minutes between 7pm and 8pm.

“MTI’s system transmits a huge amount of information, it’s like a goldmine,” Mr McLaughlin explained.

“It gives Delta an advantage and an edge.”

High volume, dynamic transactions are processed by multiple channels on the MTI system. This includes telephone bookings, smartphone app, online and IVR, and are dispatched in rapid time to over 2,250 taxis.

“The system is phenomenally fast, efficient and flexible because it is configurable, so it is extensively different to our competitors,” Mr McLaughlin added.

With vehicle locations and statuses tracked and managed with MTI’s system, trips get dispatched directly to the driver’s in-cab terminal in a matter of seconds.

“We have been pleased with implementing MTI’s system, as it has been the best way out of making the most out of what’s available,” Mr McLaughlin said.

Being so readily configurable, MTI’s system allows Delta Taxis to quickly modify its business rules depending on rises and falls in demand, external factors such as traffic conditions, and unforeseen weather.


For Delta Taxis, it was vital that their technology partner would be equally as hard working, diligent, and responsive.

While MTI is an international company, they have a solid base in the UK meaning that localised support and contact is always available.

“MTI has a fantastic local support team here as they know what the drivers, the customers and Delta Taxis’ staff experience day to day,” Mr McLaughlin added.

“So having a team with boots on the ground in our city has been really useful to us because they understand the culture and the UK market.”


The MTI system is unique in that it directly provides all aspects of dispatch, from the in-vehicle dispatch terminals, to the firmware and software.

“I believe that MTI’s system is great for attracting and retaining drivers as it improves the entire experience for both the customer and the driver,” Mr McLaughlin said.

“As MTI’s system is so efficient, we have so much work for our drivers.”

It was crucial for Delta Taxis’ operators to have the ability to evenly distribute work to drivers, and MTI’s dispatch system provides them with a fair platform.

“MTI’s system opens up a dispatch area surrounding the customer and considers all suitable vehicles and gives it to the driver who has been empty the longest,” Mr McLaughlin concluded.

“I think from a driver’s perspective this is the fairest way, meaning that everyone has a fair go.”

After careful consideration, we concluded that MTI had the right system to provide that function and our decision has proved to be a good one. Company Secretary, Delta Taxis, Paul McLaughlin

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Dunnings Fuel Case Study

Key Facts

  • Fleet of 21 trucks
  • Western Australian business with six depots
  • Fuel distributor with 21 fuel stations across WA
  • MTData customer since 2014

Solutions Implemented:

  • Hawk-Eye, MTData’s web-based software
  • MTData in-vehicle driver screen (6041)
  • Live and proactive fatigue management solution
  • G-Force sensors for monitoring driver behaviour especially harsh cornering

Dunnings Fuel is a fuel distributor based in Western Australia operating across the state with various depots, farming areas and service stations providing prompt and efficient services to their customers.

Their depots are located in six WA towns including Northam, Wongan Hills, Newman, Karratha, Manjimup and Wyalkatchem.

Established in 1962, Dunnings delivers fuel lubricants 24/7 with a major focus on offering competitive pricing ensuring their customers receive their fuel on-time.

In March this year Dunnings expanded their services by introducing their aviation division, which supplies companies with hot refuelling, tank certifications, site inspections, and much more.

Dunnings Fuel have rapidly accelerated their market penetration since implementing MTData’s telematics solutions into their fleet of 21 vehicles in 2014.

Proactively Managing Driver Fatigue

Maintaining driver safety and compliance is a crucial part of Dunnings Fuel operations, particularly fatigue.

Dunnings utilise MTData’s live fatigue management solution, enabling them to proactively manage their driver’s work schedules. MTData’s web-based software, Hawk-Eye is used in conjunction with the driver in-vehicle screen solution.

“For me managing fatigue is everything [in terms of maintaining compliance],” Transport and Logistics Manager of Dunnings Fuel, Matt Butt explained.

“Using MTData’s fatigue solution, I can effectively set the driving and working limit for the drivers per day, which is made available for the drivers to view. We set the guidelines and the drivers know to stick to them the best they can.

“To ensure that we are meeting compliance requirements, I can go back in Hawk-Eye to check that our drivers are all aligned with our guidelines; and I can compare it to the paperwork that they have filled out to ensure that they are correctly running their fatigue.”

Dunnings’ drivers also utilise MTData’s in-vehicle driver screen, which visually and audibly alerts drivers of their upcoming due breaks, how long until a break is required, the duration required, and if they have breached their driving allowance. This way Dunnings’ drivers are given the required warnings to take a break while out making a fuel delivery.

The drivers are aware of when they need to take breaks as their MTData in-vehicle screen flashes a countdown and they know exactly the amount of time until their next break. Transport & Logistics Manager of Dunnings Fuel, Matt Butt

“They stick to their 20 minute or half an hour breaks within the five hour period throughout their shift.

“It’s my biggest concern that I make sure that our drivers’ hours are effectively monitored and that they stay aligned with the Australian fatigue requirements.

“Utilising MTData’s technology definitely assists us with achieving this.”

Improving Driving Behaviour

Practising good driving behaviour is crucial when operating fuel tankers, as one wrong turn of the wheel could cause a rollover and a major incident.

Dunnings Fuel have implemented MTData’s G-Force sensors to effectively monitor their drivers’ driving behaviour. The sensors measure harsh driving including hard cornering and this enables Dunnings Fuel to put the appropriate steps in place to help their drivers improve and provide further training if necessary.

“We have a trainer that comes in and assesses the drivers every year, using MTData’s data,” Matt Butt commented.

“The trainer then gives me a report on the drivers’ driving style and whether they are operating the vehicle properly or not.

“We place a lot of trust in our drivers because they are the ones operating the vehicle safely.”

Increasing Operational Efficiency

Dunnings Fuel has benefited greatly from Hawk-Eye, as it assists Matt with giving his drivers alternate and faster routes to take when delivering to a customer. This allows his drivers to deliver fuel in a prompt and an effective manner.

Getting deliveries done on-time at competitive prices is a promise that we make to our customers, and using Hawk-Eye has made us more efficient. Transport & Logistics Manager of Dunnings Fuel, Matt Butt

“I can see the exact location of each vehicle, by simply logging on to any computer.

“Our drivers are able to get more jobs and deliveries done in a day, because we can look for a quicker route to try and minimise driving time.

“Hawk-Eye is definitely helpful as I can I can see exactly where my trucks are up to so I can provide accurate delivery times for my customers.”

MTData Comes Highly Recommended By Dunnings Fuel

“We deliver fuel to a lot of farmers in the central wheat-belt area of WA in Northam, so having a reliable telematics solution in place is crucial to our business’s efficiency and safety,” Matt Butt concluded.

Let’s work together

Make an enquiry now and one of our dedicated specialists will be in touch. Our highly trained staff will work closely with your business to find the most appropriate technology solutions, based on your individual needs.

Enquire Now